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TheTideWe story began on a cool crisp November morning, deep in the oak studded ridges of Western Wisconsin. The Whitetail rut was in full swing, the woods were alive with anticipation and the undeniable pursuit of two hunters. You see, growing up in the Midwest created a tremendous passion for the Great Outdoors. Hunting, Fishing, Camping, Hiking…it’s in our blood… it’s what we live every day.